Rhetoric

Rhetoric, in a general sense, is co-extensive with eloquence, spoken or written, and embodies the principles of prose composition, and deals with appeals made to the Understanding, Will, or Taste. In a narrower sense, it denotes the Art of Persuasion, and as such addresses itself chiefly to the Will and Emotions. Among writers on rhetoric may be mentioned Aristotle, Cicero (who divided his speeches in a rhetorical manner), and Whately, while Cox's Advocate endeavours to apply the principles of rhetoric to bar-oratory.